Cupertino · issues
Civic issues
Topics getting the most attention in Cupertino public meetings, ranked by how frequently they come up.
Shop Local Campaign Performance and Engagement
Data shows only about 22 businesses join each shop local campaign and social media reach is limited. Ideas on the table include an e-passport to gamify visits, dedicated emails for every promotion, business profiles, and billboards at freeway exits where drivers are stuck in traffic.
Small Business Permit Streamlining Initiative
The city walked through how commercial permits move from application to inspection, with typical review in 15 business days. New tools — online applications, a chatbot, and AI plan review — are coming to make it faster and more consistent for businesses.
Future Use and RFP for Blue Pheasant Property
With the Blue Pheasant restaurant lease ending soon, the city is deciding whether to issue an RFP for a new commercial tenant, consider non-profit uses, or change the property approach to address past noise complaints and maximize community benefit.
Small Business Support and Fee Relief
Local business owners face high licensing fees and clunky online payment systems in Cupertino. The committee discussed creating a small business council, streamlining payment portals, and reviewing fee tiers to help local shops thrive.
Seasonal Summer Recruitment for Parks and Recreation
The city is actively recruiting teens and young adults for summer camp jobs, customer service roles, and lifeguard positions.
Business License Administration and Amnesty Program
The city is launching an amnesty program to help roughly 800 out-of-compliance businesses get licensed without paying heavy penalties and back fees. Committee members discussed how to approach business owners constructively without scaring them off.