Cupertino · issues
Civic issues
Topics getting the most attention in Cupertino public meetings, ranked by how frequently they come up.
Commercial Filming Permit Program Implementation
Members debated whether the new CBS legal drama named 'Cupertino' helps or hurts the city's image, and whether the city could leverage it — taping locations, tourism, free advertising for local businesses — rather than dwell on unflattering portrayal.
Small business community platform
The committee debated creating a free, city-led online group where small businesses can connect, share information, and give feedback to the city. Open questions remain: which platform, who manages it day to day, and what concrete value it delivers versus the Chamber of Commerce.
Shop Local Campaign Performance and Engagement
Data shows only about 22 businesses join each shop local campaign and social media reach is limited. Ideas on the table include an e-passport to gamify visits, dedicated emails for every promotion, business profiles, and billboards at freeway exits where drivers are stuck in traffic.
Broker and Realtor Luncheon to attract businesses
A planned Q1 2027 luncheon would connect brokers, realtors, and property owners with city staff to learn about Cupertino's commercial market, zoning, and permitting — with the goal of filling vacancies and attracting new businesses.
Small Business Permit Streamlining Initiative
The city walked through how commercial permits move from application to inspection, with typical review in 15 business days. New tools — online applications, a chatbot, and AI plan review — are coming to make it faster and more consistent for businesses.
Contract Cities Association membership
Cupertino recently joined the Contract Cities Association, and members want to learn what it offers, get on its committees, and use it as leverage by aligning with other member cities on legislation.
Future Use and RFP for Blue Pheasant Property
With the Blue Pheasant restaurant lease ending soon, the city is deciding whether to issue an RFP for a new commercial tenant, consider non-profit uses, or change the property approach to address past noise complaints and maximize community benefit.
Small Business Support and Fee Relief
Local business owners face high licensing fees and clunky online payment systems in Cupertino. The committee discussed creating a small business council, streamlining payment portals, and reviewing fee tiers to help local shops thrive.
Seasonal Summer Recruitment for Parks and Recreation
The city is actively recruiting teens and young adults for summer camp jobs, customer service roles, and lifeguard positions.
Business License Administration and Amnesty Program
The city is launching an amnesty program to help roughly 800 out-of-compliance businesses get licensed without paying heavy penalties and back fees. Committee members discussed how to approach business owners constructively without scaring them off.