Summary
Data shows only about 22 businesses join each shop local campaign and social media reach is limited. Ideas on the table include an e-passport to gamify visits, dedicated emails for every promotion, business profiles, and billboards at freeway exits where drivers are stuck in traffic.
At a glance
- Total mentions
- 3
- Last 30 days
- 1
Discussed at 1 meeting in the last 60 days; most recently Oct 29, 2026.
Impact analysis
Unknown — members asked whether incentives like a passport program are feasible within the city's budget.
Local shops and restaurants that participate in campaigns, plus residents who discover them.
Home-based and online-only businesses are currently excluded by the physical-storefront requirement.
Mentions & discussions (3)
Economic Development Committee — October 29, 2026
Data shows only about 22 businesses join each shop local campaign and social media reach is limited. Ideas on the table include an e-passport to gamify visits, dedicated emails for every promotion, business profiles, and billboards at freeway exits where drivers are stuck in traffic.
Economic Development Committee — July 30, 2026
First-year campaigns reached 133 business participations and big social media numbers, but members want proof it's driving actual revenue — and ways to include wineries, home-based businesses, and mall operators.
Economic Development Committee — January 29, 2026
The city is rolling out digital tools, interactive maps, and marketing campaigns to encourage visitors and residents to patronize Cupertino eateries and retail shops during the big game week.
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